Every order, every regular, every relationship — yours, not a delivery app's.
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I run Anthony's. I built LoopMenu because I was tired of paying for software that looked like 2008 and handing a cut of my own regulars to the commission apps. Every feature on this page runs my restaurant tonight — the tap cards on my tables, the orders on my tablet, the win-back texts to my guests. I'm not selling you something I wouldn't stake my own dinner rush on.
— Wilson Michel · Owner, Anthony's Pizza & Pasta · Founder, LoopMenu
No fake logos. No invented case studies. One real restaurant running it for real — and a founding program for the next twenty-five. That's where we are, honestly.
Browse menus and order direct from local kitchens — no app downloads, no signup walls, no marketplace middleman skimming your tab.
Same guests. Same kitchen. A completely different relationship — and a completely different bottom line.
Same guests. 3× the profit. A direct relationship. Illustrative for a $25-ticket, 20-order-a-day shop; your numbers scale with your volume.
A regular who used to come in every week quietly stops. On the commission platforms, you'd never know — they're not your guest, they're the platform's. LoopMenu watches every guest's rhythm and tells you the moment someone's slipping, then wins them back automatically.
Filling your dining room is only half the game. The other half is earning more from every guest who's already there — the right upsell, the right price at the right hour, the reason to come back one more time this month.
An average pizza shop. $25 ticket. 20 online orders a day — the kind of volume the third-party apps actively promise to deliver. Here's exactly what those apps take once you add in the “promo” spend they require you to buy just to be seen — and exactly what you keep on LoopMenu.
| Third-party apps | LoopMenu (no commission) | You keep | |
|---|---|---|---|
| Commission per order (30%) | –$7.50 | $0.00 | +$7.50 |
| “Promo” spend to stay visible (15%) | –$3.75 | $0.00 | +$3.75 |
| Card processing (2.9% + 30¢) | included | –$1.03 | — |
| True cost per order | –$11.25 | –$1.03 | +$10.22 |
| Per day (20 orders) | –$225 | –$21 | +$204 |
| Per week (140 orders) | –$1,575 | –$144 | +$1,431 |
| Per month | –$6,750 | –$618 | +$6,132 |
| Per year | –$82,125 | –$7,519 | +$74,606 |
| 5 years | –$410,625 | –$37,595 | +$373,030 |
“Promo” spend is the sponsored placement the platforms quietly push you to buy so your listing shows up above competitors when a hungry guest is one tap away from ordering. Industry-typical at ~15% of gross sales on top of the 30% commission. The platforms don't publish this number on their pricing pages — but every operator running on them pays it.
With LoopMenu, the guest relationship is yours — their phone number, their email, their order history, their loyalty. No commission. No monthly. No promo tax to be seen. No middleman renting you back your own guests. You pay the same card processing fee you'd pay anywhere — that's it. At $25 tickets and 20 orders a day, the commission platforms quietly skim $82,125 a year off your bottom line once you count the “promo” spend they require you to buy just to be seen — and they still keep your guest list locked behind their app. On LoopMenu, that bill drops to $7,519 and every guest lives in your database. That's $74,606 back in your pocket every year. $373,030 over five years. Two new hires. A second oven. A full renovation. Every single year — on top of the direct guest relationship you finally control.
The commission drain is the part you can see. The bigger number is the revenue you never capture because you have no direct line to the guest — the lapsed regulars, the smaller tickets, the loyalty you can't run, the new guests who never find you.
A model of the upside, not a promise — assumptions shown so you can rerun them for your shop.
This isn't just about commissions. It's about the guests you could be growing that you're currently leaving on the table.
Doing nothing isn't free — it's the most expensive plan you're on. Every month without ownership is commission drained and upside left on the table. Illustrative for a $25-ticket, 20-order-a-day shop; your numbers scale with your volume.
Set up in an afternoon. Run forever. No POS rip-and-replace, no contracts, no middleman skimming your orders — and by step four, the guest is yours.
Drop in photos, set prices and modifiers, organize categories. Your menu goes live at a clean URL like loopmenu.app/your-spot.
Order your branded NFC kit for $49 — checkout right in your dashboard. Put a card on every table. Guests tap, your menu opens — no app, no QR squint.
Orders hit your tablet, dollars hit your bank the next day. 0% commission. You keep 100% of every order — and the guest relationship that came with it.
After they order, the guest isn't gone — they're yours. You have their email, phone, order history, and preferences. Now you can actually grow the relationship.
Upload photos right from your phone. Drag to reorder. 86 an item with one tap. Your menu looks gallery-worthy on every device — and you never touch a CMS.
Branded NFC cards print with your logo and colors. Guests tap with any phone — no app install, no scanning, no friction. The fastest 10 seconds in hospitality.
Orders from your tap cards, online site, and walk-ups land on one tablet. Color-coded tickets, station routing, and a kitchen-friendly view. No more printer roulette.
You've seen how LoopMenu helps you know your guests and grow revenue per guest. This is the third piece: the operations layer that runs the shop. One platform. One login. No more tool-jumping — and every feature feeds the same guest record.
Direct ordering on your own URL. Apple Pay, Google Pay, cards. No third-party fees skimming your margin.
Punch cards in your guests' Apple Wallet. Auto-trigger rewards by spend, frequency, or birthday.
See top sellers, slow movers, peak hours, and guest behavior — without opening a spreadsheet.
Text past guests about specials, events, or the new pie. Pay only per message you actually send.
Dispatch on demand from the driver pool available to you. Or set your own zones and keep delivery in-house.
Live ticket board with color-coded status and station routing. Bump-bar friendly, works on cheap hardware. No more printer roulette.
Roles, permissions, and shift-ready logins for every teammate. Track who's on and what they can touch — no shared passwords.
86 an item and it's off the menu everywhere — online, tap card, and kitchen — instantly. Counts that keep themselves honest.
Know the true margin on every item, not just the price. See which dishes actually make you money.
Sync menus, orders, and payments with your existing register so front counter and online never fall out of step. In active development.
Invite your managers and staff with a one-time login link by email. Each teammate lands in the right dashboard with the right permissions. No shared passwords.
No passwords, ever. Owners, managers, and staff sign in with a tap from their inbox. Less support, fewer leaks.
Run two pizzerias from one login? We're built for it. Each location gets its own menu, orders, and team — under one owner account.
Here's the honest part: keeping the guests you already have is where LoopMenu is strongest. Getting found by brand-new ones is the discovery layer we're building out now — sending hungry, nearby guests straight to local kitchens, with no commission in the middle.
SMS, push, and email — all wired into the same menu, the same guest list, and the same loyalty engine. Send once, from one place. More channels are on the roadmap.
Text past guests about specials, happy hour, or a slow Tuesday. Drafted from your menu, sent in a couple of taps.
Unlimited pings to anyone who's ordered from your menu before. Drop-in for daily specials and limited drops — straight to their lock screen, no algorithm in the way.
Pre-designed templates. New menu, events, catering — sent to your guest list, drafted from your own menu.
Triggered campaigns run themselves — the right message to the right guest at the right moment. You just watch the results come in.
Automated multi-step drip the moment a guest goes quiet for 30+ days.
A warm thank-you fires automatically after a guest's very first order.
Auto-send around the dates that matter — no calendar to babysit.
See exactly which SMS, email, or push drove which order. Stop guessing.
VIPs, lapsed, first-timers, big spenders — each gets the right message.
One campaign hits SMS, email, and push at once. No copy-paste.
About 20 minutes after pickup or delivery — the moment they're happiest — LoopMenu texts a personalized review link. Happy guests get routed to your public review page; lapsed ones to your loyalty page. Most say yes. Your ratings climb, better ratings mean more guests discover you, and it all runs with no effort.
Auto-tag VIPs, lapsed, first-timers, big spenders. Send the right message to the right guest.
Punch cards in Apple/Google Wallet. Auto-reward by spend, frequency, or birthday.
Haven't seen them in 30 days? Auto-text a comp side. Bring them back without lifting a finger — to your menu, not someone else's marketplace.
See exactly which campaign drove which order. Stop guessing what's working.
LoopMenu is early and we're honest about it. We're hand-picking the first twenty-five restaurants to build this with — real owners who want a direct line to their guests and a tool that earns its keep. You get us in the room, not a ticket queue.
A branded NFC tap-card kit, free. And we set up your menu with you — live, together, until your first real order lands. No "good luck, here's a login."
Claim a founding spot →No commission. No hidden fees. Start free on Lite — guests cover a small per-order fee — and get a direct line to every guest from day one. Upgrade only when it pays for itself, and buy SMS or email packs à la carte anytime.
Every plan includes a direct relationship with every guest. The difference between tiers is marketing reach and revenue-optimization tools — choose based on your ambition, not your current size.
Menus, ordering, loyalty, tablet, analytics, team management — every feature, unlimited orders, no per-order commission, $0/month. You keep 100% of the margin and 100% of the guest relationship. Always.
Everything you need to turn your tables into tap-to-order. Or get the kit on us with any 3-month marketing plan.
Start a 3-month managed marketing plan and we cover the kit. The fastest way to fill your tables on day one.
Plans scale by audience size and send volume — not by features you'll never use. Drafted by AI from your menu and approved by you. Monthly. Cancel anytime after the first 30 days.
Stay top-of-mind with the guests you already have. Best for shops with under 1,500 contacts.
More reach, more sends, more channels. Best for shops with 1,500–5,000 contacts who want to grow the list.
Biggest reach, dedicated support. Best for chains and franchises with 5,000+ contacts per location.
No plan? No problem. Top up your free account whenever you want — buy SMS or email packs that drop straight into your sending balance. No subscription. No expiry under 90 days.
SMS 500-pack — $25 · SMS 2,500-pack — $99 · SMS 10,000-pack — $349
Email 10K-pack — $19 · Email 50K-pack — $69
Branded Order Page boost (remove LoopMenu badge, branded receipts) — $49/mo · AI menu translator + photo studio — $29/mo
No fine print, no “call us for pricing.” Start free on Lite — guests cover a small per-order fee — and move up only when the growth pays for itself.
Everything you need to take direct, commission-free orders on day one — at zero monthly cost to you.
Everything in Lite, plus the tools to own and re-engage your guest list.
Everything in Spark, plus the full marketing & growth engine.
Everything in Grow, per location, plus enterprise-grade depth.
No spin. Here's exactly where LoopMenu stands today.
One, in production, every day: Anthony's Pizza & Pasta in St Cloud, FL — the founder's own restaurant. We're now opening the Founding 25 to bring on the next twenty-five. We'd rather tell you that plainly than invent a wall of logos.
It depends on your volume, so we won't promise a number. As an illustrative model: on a $25 ticket at 20 orders a day, a 30% commission app would take about $150 a day. Keep those orders direct and that's roughly what stays with you instead. Your real numbers will differ — run them on your own tickets.
No. LoopMenu runs on the phones and tablets you already have, and payments run through Stripe. Direct POS sync is coming soon, but you don't need it to start taking orders today.
You do. Your guest list, order history, and contacts are yours — exportable and never rented back to you or handed to a delivery app. That's the whole point of LoopMenu.
Start on Lite at $0/month and see for yourself. No contract, no setup fee, cancel anytime. If it's not earning its keep, you walk away — no hard feelings.
Open on Lite at $0/month — your guests cover a small per-order fee. Set up in 15 minutes, take direct orders tomorrow, and move up a tier only once the growth is real. Zero risk. Cancel anytime.
A working restaurant owner, not a sales rep. No pressure either way.